Tag Archives: Smart Moisture

Blanc de crème, beyond hydration

19 April 2011
Korea is where Katalin Berenyi went to get a good part of her brand Erborian’s DNA; it’s also where she found some ingredients and the Smart Moisture concept for her Blanc de Crème. What’s the idea behind this smart cream? It consists of accumulating hydration (thanks to honey extract, Methyl Gluceth-20 and the mix of medicinal herbs) and ...
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Erborian introduced a new “phenomenon”

14 December 2010
After the BB Creams, the « Moisture Smart » represent a new category of care "Made in Korea" is all the rage in Asia. These new smart moisturizers combine two, sometimes three major benefits. Blanc de Crème : Moisturizing + lightening + antioxidant. Blanc de Crème Erborian opens this category in France, with the combination of a deep moistu...
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