Tag Archives: Shiseido
The spa leader brands follow the world tour SPAMEETING
25 September 2011
From Marrakech to Dubai, soon to Istanbul, New York, Lisbon and Paris ... SPAMEETING stops in major world capitals in the company of leading brands of spa, to meet the buyers of the most beautiful spas in the world.
On the creed of WORK and NETWORK ... Because brands can no longer simply have a showcase on a tradeshow, because the spa radiates thr...
Changes in Behavior and Formulation
11 May 2011
Traditional Japanese medicine has been envied for dozens of years, due to the sensuality and subtlety of its unequaled textures, true features of this market. This multi-sensory aspect has been discreet for a long time, but today brands highlight it. The proof lies in the ads where jars of cream are photographed open in order to tempt consumers wh...
Fragance Jelly…
4 May 2011
Majolica Majorca, one of the most popular Shiseido group brands in Asia, is innovating again with a fragrance jelly called Majoromantica. It’s ultra-light, with notes of red fruit, vanilla and sugar, “a fragrance as smooth and rich as if it had been simmering,” that you apply with a small wand. It is well ahead in the rankings but is only fo...
An indian anti-wrinkle tree
4 April 2011
Shiseido replaces the Benefiance line with Benefiance WrinkleResist24. Shiseido research has selected mukurossi extract, from a tree that grows wild in India, which reduces by 50% the activity of heparanase, an enzyme that triggers the process for forming photo-induced wrinkles. The formula contains two other anti-wrinkle actives, extract of anti-V...

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