Tag Archives: Revlon

A mascara brush festival

1 August 2009
“Because there are few beauty advisors on the mass market, and because brands hope nevertheless to highlight their efforts of innovation, notably in terms of applicators and mascara brushes, they had to find a way to present these things,” explains CapBeauty. They have done so, with blister packs offering a small-capped bottle next to the masca...
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Makeup: wavering between a natural and a sophisticated look

1 August 2009
Natural/organic, anti-age, accessorization... the major trends irrigating cosmetics in general obviously have an influence on makeup. And the innovations are focused on two flagship segments – mascara and foundation. Is the lipstick effect over? Doubtless it is, judging from the results of an exclusive study done last February by Mintel Beauty I...
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