Tag Archives: Pantene
Why have they renovated Pantene?
22 April 2010
WWD recently announced that P & G had begun to completely renovate its flagship brand, Pantene. It is the clearly the leader in hair care in the U.S.; with more than $ 3 billion in sales it represents 13.1% of sales (excluding Walmart) in the category. The revamped products will be available in June. What is the strategy of the brand? It can be...

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