Tag Archives: NBSE

The Natural and organic cosmetics market and the marketing / communication strategies of green brands

16 June 2011
Is this still a niche market? What are the preferred distribution channels for organic cosmetics and their evolutions? Which segments benefit from the consumers’ enthusiasm? What is the breakdown of the European global sales by country? What are the different marketing strategies and branding codes? What are the prospects of the organic and natu...

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What is the future for healthy natural skin care ?

1 November 2009
UNDERSTANDING THE PRESENT TO WIN THE FUTURE Answering key questions and putting changes into perspective, the 3rd edition of the NATURAL BEAUTY SUMMIT is the only event in Europe to offer a forward view to natural and organic beauty players. WHAT IS THE FUTURE FOR HEALTHY NATURAL SKIN CARE ? Conference on november 23th Mar...

Natural & Organic Beauty Brands: say no to Greenwashing !

12 October 2008
Michel Gutsatz - Brandwatch Here are the facts: September 2008: French consumer magazine « Que Choisir » tests 22 « natural » & « organic » beauty products from 21 brands. Results show that: 12 brands have claims that are 100% consistent : they implement the certification requirements / they have no prohibited or dubious pr...