Tag Archives: natural

GUAYAPI, 2011 Innovation Awards

13 December 2011
GUAYAPI, a cosmetics and natural food products' brand, won the Innovation Award decerned by the Union for Ethical BioTrade (UEBT) on November 29th in Paris.  The UEBT aims to promote ethical biotrade. The jury is composed of international actors of sustainable development includong WWF Brazil, Organic Monitor, or Forum for the Future. Since its ...
[read article]

COSMOS approved 50 BASF’s products

12 November 2011
50 of BASF’s products have been evaluated and approved for compliance with the COSMOS standard. All those products were already either ECOCERT and/orBDIH-registred. According to Ute Griesbach and Stephane Lacoutiére, both European Marketing Managers, BASF « plans to obtain certification for more products in the future, further expanding this ...
[read article]

Questions for Anne-Véronique Bruel, Sephora Europe strategic marketing director

28 January 2010
How is the niche brand market performing in Europe and what is the consumer reaction to it? A-V. Bruel. First, I make a distinction between niche brands and exclusive brands. Let’s take Yes to Carrots and Yes to Tomatoes for example: the sizes are generous, almost family sizes, and the formulas are of very high quality (Dead Sea mineral salts, l...
[read article]

Makeup: wavering between a natural and a sophisticated look

1 August 2009
Natural/organic, anti-age, accessorization... the major trends irrigating cosmetics in general obviously have an influence on makeup. And the innovations are focused on two flagship segments – mascara and foundation. Is the lipstick effect over? Doubtless it is, judging from the results of an exclusive study done last February by Mintel Beauty I...
[read article]