Tag Archives: Mission Beauté

‘Wake up retailers, the future lies in niche distribution!’ by Mission Beauté. Cosmeeting Cycle at Beyond Beauty Paris

21 June 2010
In exclusivity for Cosmeeting, key experts and precursors from niche distribution will gather to give us their hat is the future of retailing niche brands ? Why convert a traditional perfumery into a niche brand perfumery ? What are the key success factors of a niche retailer ? How to chose niche brands ? How to merchandise them ? Is fragrance ...
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2010 trends for emerging and niche beauty brands

10 February 2010
Valérie Vanier - Mission Beauté. The new year is already in full swing. Consumers and beauty business confidence is rising. It seems that people believe 2010 will be better than 2009. So what are the beauty trends that we have to look at in this new year? Mintel predicts that ‘simpler products’ with lighter formulations and simple packagin...
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Sixth annual Beauty Challenger Awards prizes given out

1 October 2009
The room was packed at Paris Expo Porte de Versailles on Monday evening 14 September 2009 for the Beyond Beauty Paris awards ceremony that distinguished three participants (among 27) in the Beauty Challenger Awards, as well as one organic brand (among 21), with the giving out of the first Beauty Organic Award. This competition, unique in the world,...
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