Tag Archives: mass market

Beauty: Naturals develop in Mass

21 February 2011
Mass-market beauty brands which, up to now (with the exception of Lascad with its Ushuia Bio, Mixa Bio and Narta Bio-efficacité), viewed the development of organic and/or natural products from a distance, are now launching natural collections: * Nivea has just launched Pure & Natural - a collection of body care, baby care, anti aging and mak...
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USA: the end of BOGOs?

27 September 2010
WWD tells us, in an article in its September 3 issue ("Mass Market Beauty Shifts Promotional Gears") that mass-market beauty brands in the U.S. are radically changing their approach to promotional marketing: at the beginning of the year, L'Oreal Paris announced that they were withdrawing the Buy One Get One Free (BOGOs)  strategy of their "tactica...
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