Tag Archives: Mascara

Mascara with variable release

18 January 2011
Almay is launching into variable-release mascara and offering One Coat Dial Up Mascara. Everything is in the name: One Coat, with the thickness to be chosen by turning this small bottle’s graduated dial. “Full to fuller to fullest”: Almay doesn’t go half way and really decorates the lashes while nourishing them with aloe vera. In collabora...
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Camel-eyed, doe-eyed

21 October 2010
Doe eyes is what is meant by Camel Eyes EX in Japan –the name of this new mascara in two bottles applied in three steps. Sold in a gift box online, Camel Eyes EX makes it possible to apply a classic texture to lashes thanks to a milkbottle brush, then to add the “revolutionary fibers” in white, dry nylon, that are extremely volatile and that ...
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Givenchy eyes : a new gesture and a black treatment

27 September 2010
Both women and men will have to have it. With Mister Lash Booster, Nicolas Degennes, artistic director/makeup and colors at Givenchy, has come up with an ingenuous product. It’s the first massage applicator for lashes. It starts with a transparent gel with an unusual formula: an algae extract to strengthen and thicken lashes from the root, soy pr...
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Covergirl harmonizes its mascaras

16 February 2010
Rather than a classic mascara line and its matching black, brown and blue tones, Covergirl prefers offering a choice of colors that “flatter” the eyes. Like Black Pearl for brown eyes, Black Sapphire for blue eyes, Black Ruby (Bordeaux) for green eyes and Black Gold for hazel eyes. With an “illuminating” formula and a patented, anti-clump b...
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The boom in lash serum

1 August 2009
How to create a dynamic on a very competitive market with a wide offer like the mascara market? After the serums promoting lash re-growth from the medical world, now there are treatment mascaras offered by classic brands on this same niche. Such as Tarte in the USA. This new segment will be invaded very quickly, surely, to propose stronger, longer,...
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