Tag Archives: Makeup trends

Makeup : where formulas are heading (Part 3)

12 December 2010
Mascara on every last lash Last year, mascara increased innovative proposals. Do you believe the segment has quieted down for all that? On the contrary, it is taking new paths, like the ultra-length path with the Mascara Elastic from Bourjois, which purportedly extends lashes visibly by 130% more, thanks to its formula enriched in rubber and a jel...

Makeup : where formulas are heading (Part 2)

1 December 2010
A natural complexion Whatever the case, skincare or not, makeup is evolving. Notably foundation, which is taking inspiration from new technologies, their effects and their constraints. If Make Up For Ever was among the first to initiate the movement with its HD line, which recently added a blush, the Japanese brand Pola Cosmetics has follow...