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Tag Archives: L’Oréal
Urban optimization
6 October 2011
New urban lifestyles and optimizing your time and money are so many signs of consumers’ taking control. Products now have to adapt to this lifestyle.
In the major American cities where people are always on the go, more and more beauty innovations are now in the packaging: they’re smarter, there are many of them, they are hybrid and portable...
L’Oréal supports science in the feminine
4 October 2011
"Because they are worth it". The well-known slogan of the brand has one more connotation. L'Oréal has made a commitment to encourage "remarkable" women, and is offering, for the 5th year running, the "For Women and Science" L'Oréal France - Unesco - Académie des Sciences Scholarship to ten young women, who are doing their doctorates in life or m...
Aptar – L’Oréal: a Bijou with a Great Future
7 June 2011
It’s called the irresistible pump, and it’s true, it has all the makings of a great one : elegance, effectiveness, and smarts. It took l’Oréal six years to design and develop this product with the help of Aptar’s pharmacy, division (which was called Pfeiffer untilJanuary 2010), already well invested in preservative-free nasal sprays. It a...
Beauty’s web
1 March 2011
By Oonagh Philips - Editor in Chief BW Confidential
Just a few years ago the internet was at best ignored and at worst disdained by some of the major players in beauty. Today however, digital has been getting a lot more investment from most of the big groups – some of whom now even want to be seen as first movers in this area.
Only this month...
Eco-friendly coiffeur
22 February 2011
The professional products division of L’Oréal is now offering hairdressers six eco-friendly hair salon concepts (developed jointly with Loeb Innovation). In concrete terms, taking the environment into more account makes water and energy savings possible (up to 50%), thanks to the right equipment and materials and better ventilation. At the same ...
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