Tag Archives: Lancôme

Stressed out around the clock or welcome to paradise?

29 March 2012
By Laurence Bacilieri Currently cosmetology seems to swing between two trends: the promise of long-term efficacy, or an offering of absolute pleasure. The first takes on the mission of catering to consumers who live stressful lives around-the-clock, the second leads them towards heavenly bliss. Conceived primarily for Asian markets (Asia Pacific)...
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At last, brands interact with their clients!

18 March 2011
By Michel Gutsatz - BrandWatch Last week I praised the interactive website that Lancôme created in China (rosebeauty.com.cn), while deploring the fact that too few brands were willing to engage in a real dialogue with their customers through social media.  Now here are three examples to reflect on - one that would earn a "Could do Better!", and ...
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With JCDecaux, advertisements really have content

22 October 2010
With the U snap application that can be downloaded from 13 October onwards (for iPhone owners, to begin with), JCDecaux is revolutionizing outdoor advertising and providing hoardings with the content that advertisers desire, whether they are brands, services or communities. Equipped with this free software based on image recognition, the only thing...
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José Manuel Albesa

1 October 2009
CHIEF BRAND OFFICE (CBO) OF PUIG Lucid about the excesses of the fragrance market, he watches over the brands of the Spanish group Puig and adds to their story with rare discernment. And lots of success. This man is in love with France and Spain, as his personal and professional life prove. Spanish and married to a Frenchwoman born in Spain, the ...
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U*tique, an automatic luxury distributor

1 October 2009
Linking automatic distribution and luxury – a bold thing for someone to attempt! But Mara Segal, a young American consultant in the beauty world, did so: for U*tique, the concept she came up with “where style, technology and convenience meet.” Designed by Russell Greenberg, director of the New York design studio Rux, its distributor combines ...
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