Tag Archives: Kao

Short Range and Low Prices

18 May 2011
The target of young 20 year-old women attracts all the major cosmetic groups, but the Shiseido strategy is less elitist than that of Kao, with a much more affordable pricing policy. “Young Japanese consumers have even less purchasing power than before, and the group also hopes to target China,” explains the brand. Thus they have come up with ar...
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Kao, Senka Skin,

Place of education

8 October 2010
Logically, if you have to prepare your skin for makeup, you might as well get women to start doing it. Kao and Panasonic have done this by opening a Ladies’ Beauty Lounge Cluxta space in the shopping gallery of Ikebukuro station in Tokyo. From 10am to 9pm, women can go and try the beauty apparatuses—ionizers, purifi ers, lifting devices, etc,...
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Sustainable development and detergent

1 October 2009
Japan’s detergent leader, Kao remains the pioneer in the field, notably in the compact detergents created in 1987 with the Attack tablets. In late August, the group launched the first product resulting from its new “eco together” policy: Attack Neo, two-and-a-half times more concentrated than a normal detergent, washing as much laundry with t...
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