Tag Archives: fragrances

Fragrances : something’s not right (part 2)

7 December 2010
A new kind of seduction While people talk a lot about body fragrances and scented products, no one is forgetting home fragrances, which continue to win market share and expand their zone of influence. Homes, cars, offices, sales points, museums, cinemas, theaters, public spaces, shopping malls, treatment rooms, hotels, event venues… everythin...
[read article]

Fragrances : something’s not right ! (Part 1)

29 November 2010
According to a survey by the Web magazine Terrafemina at the request of the French company Scentys, 65% of those asked about their habits in perfumeries say they avoid or refuse the experience of discovering a fragrance at sales outlets. That figure has to make you wonder, given the advertising and promotional budgets that both brands and retailers...
[read article]

Subjects of discussion – Edito by Sabine Chabbert

5 March 2010
Under the cover of confidential information, journalists are often swamped with hot scoops, about which they must say nothing, of course. Yet it would be great if somebody said something, since nobody has told us anything. Among the recurring subjects that go around from the upper realms to the lower, the lower to the higher, without ever really ga...
[read article]

Issey Miyake: glassy and green…

7 August 2009
Ten years ago, Issey Miyake wanted a fragrance that smelled like water. A few spiritual and creative convolutions later, L’Eau d’Issey was born. With his new fragrance as usual composed on the basis of purity and excellence, Issey Miyake this time wanted “a scent as simple and beautiful as the air we breathe.” Daphné Bugey took him at his ...
[read article]

Van Cleef collects itself

7 August 2009
Van Cleef has come up with a wonderful initiative through Inter Parfums with the Collection Extraordinaire, made up of six fragrances of extremely high quality that have been composed by several young, talented perfumers. This new collection includes four single-flower fragrances, like so many reinventions of femininity (Gardénia Pétale, Orchid...
[read article]