Tag Archives: Dove men+care

Why Dove Men Will be a Success…

22 March 2010
Last month, Dove launched a new range of products for men under the name Dove Men+Care. Analysts and Web denizens penned hundreds of articles speculating on whether this extension of the brand would be a success. Many opinions were negative (see Brandchannel or 'From Line Extension to Line Extinction"!). All these criticisms are based on a common p...