Tag Archives: consumers

“The cosmetics industry is badly perceived by consumers.”

19 January 2010
Florence Soyer is head of the IFOP consumer division. As such she observes and analyzes consumer behaviors in terms of sustainable development. Consumers are becoming more and more demanding about companies’ commitments. BBMag: How are perceptions of sustainable development changing among consumers? Florence Soyer: Among French consumers, it wa...
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When Chinese Rediscover the Beauty Products That Their Mothers Used

12 July 2009
Michel Gutsatz - BrandWatch Chinese consumers are rediscovering the traditional cosmetics that they had progressively abandoned during the 90s in favour of imported Western brands. In those years, women who still used these products were considered "old fashioned" (laotu). The Shanghai Daily introduces us to these local brands in anarticle o...
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