Tag Archives: Christophe Pradère

Design by Designers… 4

3 July 2011
What are the three packages or innovations that recently won you over, and why ? Christophe Pradère, managing director of BETC Design Paco rabanne’s one Million: It’s modern art in the shape of an ordinary consumer product. The “container” function is crossed with another object. Only the symbolic value of the packaging has been wrought;...