Tag Archives: CALE
Wake up retailers, the future lies in niche distribution !
17 August 2010
Silvio Levi, Chairman of Calé, the distribution network established in Italy since 1955, has made his profession a passion. Recognized as one of the finest experts in niche perfumery, he is its undisputed spokesman, at the origin of several major events including Fragranze, held in Florence, Masterpieces at Cosmoprof in Bologna and, since March 20...
‘Wake up retailers, the future lies in niche distribution!’ by Mission Beauté. Cosmeeting Cycle at Beyond Beauty Paris
21 June 2010
In exclusivity for Cosmeeting, key experts and precursors from niche distribution will gather to give us their hat is the future of retailing niche brands ?
Why convert a traditional perfumery into a niche brand perfumery ?
What are the key success factors of a niche retailer ?
How to chose niche brands ? How to merchandise them ?
Is fragrance ...

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