Tag Archives: bumble & bumble

Beauty distribution: the frontiers are shifting

26 August 2010
WWD tells us, in its issue of 16 July, that Bumble & Bumble, the hair-care brand of the Lauder group, which is traditionally distributed only in hair salons will be introduced in 10 Sephora stores in the U.S. with a very innovative concept that places great importance on interactivity. What can we learn from this major change? * A movement - v...