Tag Archives: Borba

Beauty: more exclusive Private Brands

15 February 2011
By Michel Gutsatz - BrandWatch In the report drawn up in 2010 for Eurostaf ("Private Label Beauty Brands": see details in the left column of BrandWatch), I identified four strategies among beauty private labels - one of which seemed to me the most promising: creating exclusive brands. Two recent launches in the U.S. show that this strategy is forg...