Tag Archives: Avon

Direct sales schemes such as Party-At-Home or Consultants are a successful way to sell natural cosmetics

15 March 2010
Natura – the Brazilian iconic natural brand - reaches 1 million of consultants worldwide every two weeks. The concept works not only in Brazil but in western countries such as the UK. Body Shop launched a promotional campaign to recruit more consultants in December 2009. A Body Shop’s consultant earns 25% of all the sales made. In China, whic...
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Makeup: wavering between a natural and a sophisticated look

1 August 2009
Natural/organic, anti-age, accessorization... the major trends irrigating cosmetics in general obviously have an influence on makeup. And the innovations are focused on two flagship segments – mascara and foundation. Is the lipstick effect over? Doubtless it is, judging from the results of an exclusive study done last February by Mintel Beauty I...
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