By Laurence Bacilieri – Cosmetic Ressources

Do you know Iris Apfel? The New icon for M.a.c has just completed the first big hit of the year. Since their launch its makeup collection is sold out. Iris Apfel, a true fashionista,has long worked with WWD, in addition to that, she is also the designer of a very fashionable jewelry line, such as her inimitable glasses. At 90 years old, she assume! The aging marks, she flaunts them, confessing that she has no time to waste with plastic surgery, considering it costly and painful. A study by the US Census Bureau, the Baby Boomers are more than 77 million and it is expected that they will be 88.5 million in 2050, which means 20% of the U.S. population. We're talking about people born in the years 45-50, as Susan Sarandon, Steven Spielberg, Sylvester Stallone, Bill Clinton or George W. Bush ... And this new génération of seniors have nothing in common with previous generations! Demanding, dynamic, they continue their work beyond the retirement age. As for experienced users, it is estimated that their revenues are the highest in the USA. The way they have a healthier lifestyle than previous generations and the medical advances provide them a slowed aging, observers agree to say that "60 is the new 50." So it is not very surprising that this cradle of consumers is the brand target, especially due to the fact that they adapt quickly to new technologies. 70% claimed to own a Smartphone or Iphone and are fond of novelties. A new range of makeup for people over the age of 60 years has just been launched: Fabulousat60.com. Shades of natural color, whose mission is to conceal imperfections and illuminate the complexion.

Partner of BEYOND BEAUTY TRENDS Conferences BEYOND BEAUTY – 10.11.12 September – Paris Beyond Beauty Cycle Trends Contact : Julie Cartigny  - julie.cartigny@beyondbeautyevents.com