‘Trends & market studies’ Archives
Biodiversity, a key thematic for the cosmetic industry
In the context of the 2010 international year of Biodiversity, the Beauty industry was gathered on April 16 in Paris, at the Palais de Tokyo, for a conference titled : "The Beauty of Sourcing with Respect" organized by the l'UEBT (Union for Ethical Biotrade). Why should we be interested? How does this theme influence the Beauty industry? Many of [...]
Green, Airless and Customized at Cosmoprof Bologna 2010
The dynamic efforts of this major exhibition of the cosmetics industry, which was held in Bologna from the 15 to 19 April were largely disrupted by the volcanic ash cloud: key statistics show that 1,700 meetings were cancelled, and 400 exhibitors were unable to make the trip! In addition, the increase of +4.88% in the number of visitors was not [...]
‘Welcome To The New Era Of Diktat-Free Beauty’ by Groupe Carlin International. Trends Cycle at Beyond Beauty Paris
"Cosmetics are no exception to the deep mutations of our consumer society. Beauty codes are moving far beyond familiar criteria - approaching a place where norms don’t exist and the offer is increasingly specialized. Forecasting agency Groupe Carlin International will take you on a tour of the phenomena that will be transforming the landscape of [...]
Amino Acids a key supplementation of the skin to rebuild collagen
AMWC 2010 was a very dynamic symposium with several major product launches and new treatment concepts. Elena Rumyantseva, a Phd and Russian dermatologist gave a presentation on the role of a cluster of Amino Acids for skin rejuvenation. Amino Acids (AA) are necessary to stimulate protein synthesis. Without the right AA present in our body, [...]
‘Post crisis luxury’ by Nelly Rodi on the Trends cycle of Beyond Beauty Paris
This study enlightens the new territoiries of luxury for the years 2010. After the crisis, the world of luxury is being challenged and faces several issues. k The main issue is the Internet media considering all aspects: web site, communication, e-business, which makes luxury enter virtuality. k The second issue is the new dispatch of [...]
Another look at the new Japanese consumer
Last September I posted a couple of notes: "Luxury: Japan is not what it once was”. A new McKinsey study, "The New Japanese Consumer, has largely validated my analysis and identifies some recent developments that confirm that the behavior of Japanese consumers now largely resembles their counterparts in Europe and America. Here are some features [...]
Tomorrow – the End of Luxury? (1) by Bernard Cova
My friend Bernard Cova offers BrandWatch this fascinating paper, first published in March 2010 in "Les Cahiers Européens de l'Imaginaire (No. 2)". A big thanks to Bernard and the publishers of the "Cahiers", which I can only encourage you to read regularly. This article will appear on BrandWatch in two instalments - the second instalment next [...]
Why have they renovated Pantene?
WWD recently announced that P & G had begun to completely renovate its flagship brand, Pantene. It is the clearly the leader in hair care in the U.S.; with more than $ 3 billion in sales it represents 13.1% of sales (excluding Walmart) in the category. The revamped products will be available in June. What is the strategy of the brand? It can [...]
P & G’s Sustainable Development Strategy
There are currently two very different strategies pursued by multi-brand groups in the U.S. in their drive towards sustainable development: • A "sustainable brand” strategy: Clorox and S.C. Johnson have both chosen to create a "green" cleaning range. Both groups have regrouped all their "green" cleaning products under a single label - Green [...]
Why Dove Men Will be a Success…
Last month, Dove launched a new range of products for men under the name Dove Men+Care. Analysts and Web denizens penned hundreds of articles speculating on whether this extension of the brand would be a success. Many opinions were negative (see Brandchannel or 'From Line Extension to Line Extinction"!). All these criticisms are based on a common [...]