‘News USA’ Archives
L’Oréal: integrated tools
For its new skincare range Go 360° Clean, L’Oréal Skin Expertise is offering a small, very soft exfoliating disk, a “scrublet” inserted in the body of the jar. You just hold the handle of the applicator in the hand, stuck between two fingers, to make the right gestures to apply the product and use it with the Deep cream cleanser, the [...]
Make Up Artists: 3 new actors!
Makeup is attracting new talents, for sure. Here are three new players on this very creative market. k k First is the Dutch Ellis Faas, who worked for many years with major brands. She created her own range starting with colors naturally present in our complexions and which she enhances as necessary. Her principle: the pen brush, which has a [...]
Naturalness and Ecology: No Impact, Men!
Packaging is making a strong comeback toward more natural materials such as bamboo, currently invading bathrooms and Physician Formula’s Bamboo Wear range, or cork, present in Sonia Kashuk (Spring Awakening Eye & Lip Palette) gift boxes, and even wood which is a little bit everywhere, to minimize impact on the environment. Colin Beavan, the [...]
Origins: launching disks
Cleansing the skin and making it more radiant is the desire of Origins. The company has just launched Brighter by Nature, a very gentle scrub with fruit acids in the form of soaked disks that are well stored in a small box, for brightening action. Very practical. 40 disks for $38 (and without parabens, phtalates, and propylene [...]
Hourglass Cosmetics: elegance and sobriety
This smart, elegant pretty packaging is a real “urban lifestyle” line: the hydrating gloss with totally ergonomic lines is made of a soft pouch that contains the gloss, protected by a frame and a rigid cap. Practical to use with its beveled, ultra-flat applicator for the handbag. Prodigy Hydrating Lip-Gloss, price: $26. Leïla Rochet_Podvin - [...]
Bliss: ever more oxygen!
Following the success of its oxygenating mass, Bliss is launching a face care product that combines vitamin C and oxygen for more radiance. Triple Oxygène + C Energizing Cream helps promote improved cellular breathing, reinforce collagen synthesis and give the skin back its suppleness and barrier power. It is one of the new best sellers of [...]
First Aid Beauty: intensive skincare
FAB is the new face care range for all skin types requiring urgent, intensive skincare. The packaging is large sized (186 gr of face cream!) and not very glamorous, but the textures are rich and the ingredients are chosen by the dermatologist Dr Robert Buka. The brand, set up in 2009, was originated by Lilli Gordon, founder and CEO of First Aid [...]
Good vibrations
Launched in late 2009 in the United States, Lancôme’s Oscillation Powerfoundation is the first micro-vibrating mineral foundation “for a polished, pixel-precise complexion. New skin effect.” This concept is based on gestures that optimize the application of mineral formulas, often criticized for their compact effect and lack of evenness. [...]
Covergirl harmonizes its mascaras
Rather than a classic mascara line and its matching black, brown and blue tones, Covergirl prefers offering a choice of colors that “flatter” the eyes. Like Black Pearl for brown eyes, Black Sapphire for blue eyes, Black Ruby (Bordeaux) for green eyes and Black Gold for hazel eyes. With an “illuminating” formula and a patented, anti-clump [...]
Attractively organic
Horst Rechelbacher, the man who founded Aveda Corporation in 1978 (sold 20 years later to the Lauder group) and who created IN, Intelligent Nutrients, a health and beauty brand using 100% certified natural and organic ingredients, is launching a new anti-age line whose active ingredients come from his super organic farm in Wisconsin. Bravo for the [...]