‘News Japan’ Archives
Glycation, down to the fibers of the… hair
The fight against glycation does not stop with skincare. It’s also the new fight in hair care. Shiseido has discovered that glycation can also affect hair and weaken the cortex, resulting in split ends and broken hair fibers. Excess of sugar is evacuated through the capillaries and melts into the keratin fiber located in the cortex. Shiseido [...]
Glycation, still more…
A partnership between the Japanese laboratory Rohto and the American lab Dynamis Therapeutics Inc., specialized in treatments for diabetes, is the origin of the launch of Episteme, a new range of premium skincare exclusively at Isetan in Japan and as of now in China. In this anti-age range, the Night Concentrate Cream (¥18,000) and the Treatment [...]
The BB Cream phenomenon
BBMag has already talked about the tidal-wave success of the Korean BB Creams (BBMag#24, p.24) in Japan and China. The phenomenon has been largely confirmed with local players’ offensives on the blemish base and blemish balm segments. W Cream at Kanebo In its Freshel range, especially targeted to women aged 30 to 40, Kanebo is offering a BB [...]
Taking care of the “smile zone”
Specialized in lip and mouth care, Issua is launching Smile Lifting Mask in its Smile Cosmetique line. Intended for the “smile zone,” or area around the mouth, this stretch mask, soaked in hydrating, lifting actives, is placed like a chinstrap. Its shape, which does a great job of covering, and its rigid attachment system behind the ears make [...]
Thinning products to drink
Kanebo Foods (Health & Beauty) is launching a slimming drink in November 2009. It’s a group first, targeted to women aged 30 to 40. Hikishime Ginger contains grain of paradise (ginger family), which makes it possible to burn fat and stimulate the metabolism. Exists in 100-ml shots or gel versions. The slimming market is booming in Japan, [...]
3-D masks
Cosmetics on a support product are very much in demand in Asia, whether Korea, China or Japan. It’s a very profitable market but also highly competitive, with unique know-how on support products (paper, fabric, nonwoven fabrics, hydrogel, etc.). For premium brands to stand out, they had to innovate in functionality and shape. Which is how 3-D [...]
All-new feet
This foot scrub has recently become very popular in Japan. “It’s home beauty, the home beauty salon, ” explains Florence Bernardin. The box holds two plastic envelopes, each containing a nonwoven sock soaked in lactic acid, water, alcohol and sometimes salicylic acid. You just slip the feet into these “masks,” keep them there for 60 to [...]
Sustainable development and detergent
Japan’s detergent leader, Kao remains the pioneer in the field, notably in the compact detergents created in 1987 with the Attack tablets. In late August, the group launched the first product resulting from its new “eco together” policy: Attack Neo, two-and-a-half times more concentrated than a normal detergent, washing as much laundry with [...]
Foaming treatment for hands
Handy Baby (C Style company) is a clear hand lotion that comes in a pump bottle. On application, the lotion turns into hydrating foam and, as its name indicates, promises baby hands (¥630, or €5). It’s a new approach to treatment products for a very profitable segment in Japan – hand care. October 2009 #27
Long, long, long lashes
Next to lash exté, lash extensions found on every street corner and lasting three weeks, fake lashes have developed a huge market, offering various systems of attachments and adhesives. They also offer features for keeping mascara from getting onto the eyelids, as well as fake-lash boxes, special makeup removers, and tweezers with two cotton tips [...]