Smell, feel, and touch Monoi oil, and you find yourself there.
In this paradise, you find beauty through sensuality, well-being, harmony with nature, aromas, a liberation of the body and mind ... stemming from sensory and emotional experiences. This is our present.... heaven is here and now. Our era certainly defines the relationship to beauty in terms of emotion and the notion of happiness and pleasure.
Monoi is its purest expression. For the 20th year of its appellation of origin, the Institute of Monoi of Tahiti and its islands have created a web presentation to help understand the contemporary nature of this product, which has a cultural tradition that is 2,000 years old.
The promise of softness with its hydrating properties, the sensation of well-being/fragrance that becomes a compelling experience, its restorative and beautifying powers for hair one dreams of, the oil, its sensual, even spiritual, connotation, is reawakened in all its forms in a cosmetic world in quest of paradise.
When one plunges into this document, like a dive into a lagoon, one realizes that, in addition to the countless advantages of Monoi, there exists also a marketing dimension, for brands and cosmetic manufacturers, that is in complete harmony with the aspirations of today. These aspirations, are those of the new vahines, liberated women, who know how to get away from their daily routine for the pleasure of a care treatment and find, in nature, the ingredient of their beauty.
"The preparation of Monoi is an art where, in each island, Polynesian women borrow from nature what it has best, to multiply its powers....
…. continued on: www.searchingfornewbeauty.com
and at the Natural Beauty Summit America in New York on 14th & 15th May and also at COSMEETING Paris - Beyond Beauty, on 10th/11th/12th September, Porte de Versailles.
Kristel Milet

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