‘Focus’ Archives
Baume 27 crosses frontiers and enhances itself
Launched in September 2009 at Colette, followed by the internet and then live at ME SkinLab, this complete anti-aging and restorative treatment prescribed by dermatologists and aesthetic physicians will be available in pharmacies in September. A presence that will be extended "step by step" - first in Paris then in the PACA region and the north of [...]
Is the skin really not that sensitive?
The potential is there but the sensitive skin offer is rare. And it's often based more on he absence of pseudo-allergenic synthetic ingredients than on the addition of specific actives. The proof lies in the counterexamples. Allergic reactions are exacerbated by heat, pollution, stress and certain ingredients, and their presence is [...]
What’s new with ingredients makers?
• Starting by reviewing two factors involved in the physiological mechanism of hypersensitivy, the increasing permeability of the stratum corneum and the hyperreactiveness of the peripheral nervous system, Symrise developed SymSitive 1609, “the future generation of actives for sensitive skin,” explains Dr Joachim Röding, Senior VP of Life [...]
Niche Brand or Cult Brand ?
How does a niche brand become a cult brand? What are these brands that we admire ? Those who have met the challenge of image and sales? Are there any steps to follow? Aesop, Diptyque, Odile Lecoin, Frederic Malle, Jo Malone, Miller Harris, Annick Goutal We know all these niche brands. They have become icons, models of success. We recognize [...]
Railing against acne
Salicylic acid, tea tree, snail dribble or simple light: there is a wide array of treatments, and disparate if nothing else, to treat this skin problem. Is acne a typically adolescent phenomenon? Not exactly. Though 80% of teenagers have the problem, 40% of women do as well, so in other words, this niche is worth exploiting. And so it is, with [...]
Sustainable development promotes innovation
Under the pressure of civil society, manufacturers are thinking about the different ways of protecting the environment while remaining competitive. Sustainable development, the economic model of the future, demands resources and imagination and promotes innovation. As soon as the media call attention to problems related to cosmetic product [...]