Neither lipstick nor gloss, Rouge Pur Couture from YSL polishes the lips.

This new lip appli- cation is a breakthrough innovation promising color that lasts, shine, naturalness, comfort and more freedom in makeup. Its fresh, velvety texture doesn’t run, doesn’t streak and doesn’t fade away. These accomplishments are based on ethyl cellulose, an ultra-resistant polymer used in the food industry to coat and give a glossy sheen to gourmand nibbles. In its black and gold case, the flat applicator makes even coverage possible. All that’s left is to choose between the 19 high-intensity shades created by Lloyd Simmonds, Yves Saint Laurent’s

makeup artistic director • 27 €

Beyond Beauty Mag # 33

To be published on March 5th