Lush has just launched its new natural deodorant for men prominsingly named  The Guv’ner.

Tested and approved by its manufacturer Mark Constantine, founder of Lush, who worn it under his white shirts every day during three months, The Guv’ner combines coal powder and lycopodium powder for an absorbing double action.
It also contains antiseptic sage, patchouli for its refreshing and astringent effect on the skin and a soothing blend of essential oils of lavender, chamomile and absolute rose to appease the armpits.

Based ont he formula of the most famous Lush deodorant, Grean Tea, this product is naed after the English title of a song written by Simon Emmerson for The Imagined Village. Every time this song was played on stage, the singer announced that it was a futur Lush product.
Mark was so interested in creating this product to fulfill the promises made by Simon during the concert!

The Guv’ner is sold in Lush stores and on Lush website.