Strand Cosmetics Europe, a company that specializes in the conception and manufacture of cosmetic formulas such as makeup, has made the emulsions employed in skin care and makeup its specialty.

The company creates standard ranges in sync with market requirements and trends but also creates customized products to meet the specific needs of its customers. It assists them, from the formulation stage to industrial production right through packaging, in order to obtain a finished and packaged product that corresponds to their specifications. Strand Cosmetics Europe skillfully masters every stage, and differentiates itself from its competitors through the extra services it provides for streamlining projects: Upstream research on ingredients that adhere to the concepts of the brand, research for the best packaging solution in line with the formula chosen, creation of the cosmetic product file, support with regard to regulations, managing tolerance tests and objectifying.

Strand’s recognized expertise in emulsions ranges from standard moisturizers to more specific products such as sun products, oil-regulators, vitamin enriched products, integrating technology with high added value. This technical expertise is based on rigorous regulatory monitoring, adapted to each geographic region.

In makeup, lipsticks and foundations Strand applies its knowledge of skincare, together with that of pigments with qualities that one seeks after application such as resistance, brilliance and stability over time.

Its new corporate identity, launched in September, reflects its commitment to creativity, innovation and respect for the individual.

Visit Strand Cosmetics Europe at CREATIVE Paris 2012.