By Leila Rochet Podvin – Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is a trends and consulting office dedicated to beauty Innovations.  The agency tracks changes in consumer behavior and “hunts” beauty trends and products around the world to inspire the Beauty industry and help re-design new initiatives.

The green trend has been a major one in the beauty industry, moving from product launches from niche brands to initiatives from mega-Brands. From a green trend based on « no » claims, to a more constructive and positive trend, the green style is heading to a wider landscape, which in turn impacts the way brands and companies formulate, market and communicate, . Positively green is a panorama of the new green consumer and green initiatives and explores several trends, illustrated by the inspiration basket, innovative initiatives from different parts of the world.

Leila Rochet Podvin – Cosmetics Inspiration & Creation

NATURAL BEAUTY SUMMIT AMERICA

Sheraton Hotel – New York – USA

May 14th & 15th 2012

www.naturalbeautysummit.com