By GCI Magazine – 21 June 2011

According to market research company Kline’s global natural care market report, the double-digit growth rate of the natural care global market reached a volume of $23.1 billion in 2010, and growth in the U.S. market alone is expected to reach $5.8 billion in sales by 2016.

Addressing the issues and challenges that are facing the emerging industry of natural beauty and personal care, The Natural Beauty Summit America—set to take place on May 14th and 15th, 2012, in New York—features presentations and discussions on sustainability, regulations, natural technologies, ethical and ecological issues, consumer insights, natural brand and retailer partnerships, and more. The event, which includes GCI as a media partner, will bring together a value chain of participants to delve into and debate the major challenges confronting this industry today.

Sandie Jaidane

Featured speakers at the event include Pascal Bordat, vice president of R&D, Aveda; Chia Chen, director of natural products, Estée Lauder; Farah Ahmed, vice president, Personal Care Products Council; and Curt Valva, CEO, Aubrey Organics.

With panels and discussions organized by Sandie Jaidane and GCI contributor/advisor Marie Alice Dibon, the seventh edition of this international summit will also find market researchers such as Kline, Datamonitor and Informed Intuitions mingling with beauty industry and media members who have studied the market’s evolution, as well as its new consumers and their expectations.

Marie Alice Dibon

“Natural products consumers have put significant pressure [on the beauty industry], which has led most players to rethink their strategies,” Dibon says. “The increasing utilization of social media, like consumer information websites, leads brands to consider these new players in the consumer empowerment. Several natural beauty brands have experience significant growth in the past few years, and most traditional beauty brands develop natural or organic lines based on their R&D ability.”

Jaidane notes of the event, “We’re providing foresight and perspective, not just a simple snapshot of the issues and problems of today. We anticipate to provide insight into the inevitable challenges of a changing marketplace.”

Registration for the event is open.