She is a lover of nature, especially that of her country, Patagonia in Argentina. She loves it to the point where she has transformed a weed, a delicacy for sheep, into an elixir of beauty, an exceptional product. She loves nature and the sentiment is mutual. Ms. Florent Pagny affirms her name and launches Rosazucena, a collection of “natural beauty” products with the Ecocert Organic Certification. As it often happens, the story began with an encounter. Azucena’s took place in the region of the seven lakes, in the province of Chubut, at the foot of the Andes  Cordillera, a region of the world that is environmentally protected.  There she discovers the Rosa Mosqueta, or  Rosa Moschata, a small plant of the eglantine family, which grows wild on her land.  In the wild, this plant is rich in vitamin C and fatty acids that bestow it with exceptional properties for the skin.  A real treasure for her, with her love of simplicity and authenticity. “I am down-to-earth and concoct my beauty recipes myself”. The rose musquee is a good example of biomass. Azucena makes an antioxidant infusion with its fruit because, “beauty comes from within”, and with the help of the Ephyla laboratory, she makes a skin care oil that is pure and 100% organic with its seeds. Its high content in Omega 3 and Omega 6, provides the skin cells balanced and active hydration helping to reduce wrinkles and spots and delay the effects of aging. Its high content of phytosterols, soothes and promotes healing (post surgical care, burns) by restoring in the upper layers of skin tissue. Azucena Pagny tracks every step of the process, from harvesting raw materials in Argentina to packaging in France.  ”The products are currently sold on our website, where I also share friendly girly advice”.  And like a good friend, she is already considering developing the range with face and body care products – but for that we shall have to wait for 2012.

Kristel Milet

www.rosazucena.com