The show CREATIVE Paris, held from September 12 to 14 at Porte de Versailles as part of BEYOND BEAUTY gathered 220 exhibitors of which 46% are foreign suppliers in the cosmetics industry, a share of 48% of BEYOND BEAUTY exhibitors. With 22,230 visitors, the event recorded a 14% increase over 3 days. 37% of them are international from 90 countries : again this year, the exhibition was marked with the présence of Northern Europe, (UK, Sweden, Germany, etc), but also North Africa, in addition to a stron Asian (South Corea, Japan, China, etc) and Middle Eastern presence. .

The visitors of CREATIVE Paris, R&D, Marketing, Purchase managers of big companies and laboratories, project holders and emerging brands came to see the latest trends exposed by the exhibitors : packaging, ingrédients and raw material suppliers, formulators of makeup and care, services, etc.

This edition of CREATIVE Paris was marked by several events:

Mirror of today’s ideas and tomorrow’s trends, the BBLab welcomed this year 7 suppliers of cosmetics that act for a « green » beauty. Through a series of workshops and and ludic and interactive presentations with a real exchange with people, the BBLAB will demonstrate that green chemistry is more complex than than it seems. How to replace without loosing quality ? What will be the the future consumption reflexes? How to evolve ithout forgetting the past ? .. Many questions for which the BBLAB provided some answers :

The 2012 BBLAB edition will address the following topics : « Green technologies », « anti-aging solution ». Another prospective space where formulators and suppliers of natural and sustainable makeup : The Natural MakeupTrends seduced new brands that are looking for natural and ecologic innovations.

• A sold out program of conferences:

- The CREATIVE Cycle with 11 lectures conducted by experts, in free access, addressed various topics such as eco-packagig, natural formulation, evolutions

- The 9 lectures in synergy with the BBLAB and the Natural Make Up Trends

- The 2011 Natural Beauty Summit, a summit of 21 lectures animated by 27 speakers / more than 300 speakers

The TRENDS cycle was a great success: 12 conferences dedicated to the latest trends identified by the main style offices (PECLERS, Carlin International, Nelly Rodi, Inspiration & Création ….).

CREATIVE Paris, along with COSMEETING Paris and EUROPEAN SPA, constitute BEYOND BEAUTY, the most comprehensive event for beauty professionals, the next edition will be held from September 10 to 12 at Porte de Versailles.

BEYOND BEAUTY 2011 in figures:

3 rooms, 450 exhibitors, 22,230 visitors, 90 countries represented,

2 trends laboratories, 2 spa animations, a competition, 44 expert lectures, 9 master classes, more than 50 speakers.

20,000 square meters of exhibition.

Kristel Milet

Next Meeting :

BEYOND BEAUTY 2012

10.11. 12 september 2012 in Paris