BASF incorporates COGNIS and sponsorize the NATURAL BEAUTY SUMMIT EUROPE

The Natural Beauty Summit Europe has been for 4 days in conjunction with Beyond Beauty. The last day dedicated to the formulation was set up in La Maison de la Chimie in Paris.The topic of sustainability and a more holistic thinking has significantly moved up the public agenda in recent years and is likely to do so in the future. For BASF, as a sponsor of the european summit, the key to meeting these demands lies in innovative solutions based on an in-depth knowledge of the market needs. “With its focus on natural cosmetics and sustainable development, this year’s Natural Beauty Summit, is an ideal venue to share experts’ views on today’s challenges and opportunities when developing modern cosmetic products”, comments Stéphane Lacoutiere, Marketing Manager Personal Care Europe. With the acquisition of specialty chemicals supplier Cognis and its broad portfolio predominantly based on renewable raw materials, BASF is now even better positioned to create value for their customers. Based on its extended product range as well as its top end formulation know-how and technological expertise in the personal care industry, the company helps its customers to respond to the current and future trends as well as to differentiate themselves in the market. For BASF sponsoring the summit means to further emphasize innovation and sustainability in the development of modern cosmetic products.