The press awarded to the brand, its first price. Studio 78 Paris and pretty makeup bio with their original names have immediatly conquered the professional public of Zoom Cosmeeting in 2010. In a few months, the brand will be present at the Beauty Room of the Printemps Haussmann and pursues a good path. Studio 78 Paris returns this year on Zoom, the opportunity for Miss M., alias Margaret Halfon, the creator, to tell us more.

• Where did you get the idea to create a brand make-up bio?

Margareth Halfon : This was not a marketing approach, Studio 78 Paris is a brand that has been made with our heart. After working for 5 years in the cosmetics market and specifically for makeup brands, as Product Manager (at Guerlain for the Terracotta & Meteorites lines, and at Deborah Italia Group for the brands Deborah and Rouge Baiser ), I decided to start my own brand of makeup. She was naturally going into organic, being myself more and more allergic to traditional cosmetics products. There was no alternative as in makeup care, with cool colors, which is fun, practical, and make us dream. Studio 78 Paris is first, a beautiful brand and then, the consumer is pleased to see that it is organic.

What is the positioning of Studio 78 Paris?

Margareth Halfon : I had the chance to complete my experience in the world of beauty, with others experiences in the the fashion’s worl (Product Manager- Accessories and Fashion Children at Sandro, Buyer for a Parisian concept store …).

Also, the brand was deliberately thinking in order to create a beautiful makeup brand, which takes up the glamorous of the polysensoriality codes (texture, pack, color, scent) of traditional brands. The most of the approach: it’s the organic formulation. Studio 78 Paris is first, a beautiful brand and then, the consumer is pleased to see that it is organic.

Our signature is bearing our message: a makeup brand “Bio Chic, Beau Green”!

The difference is also in the names of products which are completely atypical and very evocative.

• We take the air, We flew … for the eyes

• We cocoone, We escaped…

• We love each other … for lips.

What values are you defending?

Margareth Halfon : Our values are:

“To make us beautiful without harming » in the respect for nature and the environment.

Reassure consumers by offering a range of 100% certified organic.

Offer a real range of makeup, with true colors / pigments and innovative textures.

Kristel Milet – Editor in chief Blog

on Zoom – COSMEETING @ BEYOND BEAUTY PARIS

From 12 to 14 september 2011 – Paris Porte de Versailles

www.beyondbeautyparis.com