It’s now been 15 years since Bioware opened its doors. This private label formulation lab from the Essonne area south of Paris offers tanning products, organics, dermatological products and cosmetics. It specializes in products sold in pharmacies, notably intimate hygiene products, anti-acne and allergic skin treatments. Loyal to its philosophy, it sells the formula to companies, which are completely free to make it or have it made. Bioware has also quickly understood that brands want assistance with regulations, marketing, financing and sales, sometimes even with communications. As the service demands, this lab thus offers patent applications to enable brands to stand out from one another, complete formulas, factory and sub-contractor audits, not to mention updated listings of buyers in the distribution world and health and beauty journalists.

Finally, they hold training sessions, for example export seminars. “It’s overall assistance to help small and midsize companies, and also groups in terms of the technological aspect,” explains Estelle Roger, vice president of Bioware. The thinking of the team goes even further because it incorporates the final stages of a project, down to distribution. Observing that the majority of new brands spend so much time on the product that they lose sight of the other key element – national and international distribution– Bioware assists its clients all throughout the process, and is developing even more services to help them sell the products they’ve designed for them. “Liking clients even before you understand them is our corporate culture. You see, power struggles are not our cup of tea and for good reason: nothing good comes of it,” concludes Estelle Roger.

Beyond Beauty Paris#31