Leïla Rochet-Podvin - Founder and Director - Cosmetics Inspiration & Creation

In the US, “anything is possible” has declared Obama ! Land of pioneers, the US Architecture, Design, Food or Distribution has always been innovative and American brands dare to surprise by unconventional propositions.
Historically, American Beauty Brands and initiatives have impulsed the market worldwide: Doctors Brands, Cosmeceuticals or Make-Up Artists have changed the landscape of this industry. Today, American brands embrace new consumer codes and offer product concepts surfing on the new lifestyles and values: urbanism, hedonism, new technologies, planetary challenge and ethics.

Leïla  Rochet-Podvin  will take you through a series of inspiring USA trends, from the yearly observation and trend books of the Cosmetics Inspiration & Creation agency. She will pick up two of these trends:
- « Essentialism »: a universe celebrating the return to sober refinement and inherent luxury. It reveals a consumer who simplifies his life, makes resistance to the ephemeral values and superficial glamour, to privilege quality, simplicity, nature and long term durability.

Thomas Fontaine - Perfume Creator and Consultant - Pallida.

- « Mystic’ism »: a new intense and mystic trend, a return of a more opulent yet esoteric

facet of the personality.  It portrays the modern interpretation of a « vamp femininity », where mystery captures the attention and brings intense emotions.
Illustrated by a “shopping basket” of beauty products, advertising examples, fashion show picks and exhibitions, this presentation will also be pragmatic and dedicated to provide inspiration seeds.

Thomas Fontaine, Perfumer, will present his olfactory interpretations of these trends. He has designed exclusive fragrances that will be revealed, shared and commented during the conference.

Conference: Shopping in the US – Inspiration Basket. How can US trends inspire innovation?

Date: Wednesday 15th September 2010 AM

Location: Paris – Porte de Versailles – Hall 5 – Conference Room ‘Asie 2′

Access: Free / No Reservation

Find more details about all the Beyond Beauty Paris Conferences 2010, click here