BB LAB 2010 – Trend from Japan No. 5 – BEAUTY BASES

The texture of the product, a true beauty base is a fundamental key to success in Japan!

But it is not something that one talks about – one has to see it, give it its due place, highlight its many benefits and qualifications that will endow it with originality, sensuousness, and practical efficacy.

The foams in treatments as in makeup, or in hair colouring competing with each other in whisked up density, whipped cream effect for multiple uses, associating their practicality to their multi-sensorial image: foaming oils, massage creams, makeup foundations … in sprays, shakers, self-foaming bottles, powder that crackles, gels that transform into foam – textures that are all one more appealing than the other!

Fresh gels, mousses and other water-based textures surpassing each other in smoothness and softness dissolving in water or simply vanishing into the skin. From care to makeup, removers to hair styling, the textures in jars display themselves to evoke irresistible cravings for a beauty treat.

Woven or non-woven masks, hydro-gel, silicone, stretch, peel-offs to prepare oneself … every kind of base for every shape or use: 3D, contours of the eyes, the mouth, in 2 parts, to hang behind the ears, anti-chin sag, to leave on at night to replace a massage, for beautiful feet in the form of socks, to apply on the soles of the feet … every type of shape and texture for maximum advantage!

Lastly, modular galenics, customizable, to obtain the textures for treatment or makeup, coverage or density, nutrition or perfect lightness, suited to each one according to their needs: serum / oil, colour / texturizer, eye-shadow / frosted …

To feast your eyes on at Lab!

Florence BERNARDIN BREC

At the juncture of BEYOND BEAUY LAB, the LAB forum presents an array of innovations exclusively from Asia. Selected by Sandra Massonnat de Ferling and Florence Bernardin – Information & Inspiration, they are grouped into five major trends: Maxi / Mini sizes, In & Out, Instruments and power, the Green attitude, “Beauty Supports”.

True to its mission, the exhibition provides matter for discussion that calls for responses with unusual examples, gleaned from the cosmetics markets (or not), precursors and abundant, of Japan, Korea and China.

BEYOND BEAUTY LAB 2010 and BEYOND BEAUTY CONFERENCES – From 13 to 15 September 2010, Paris, Porte de Versailles – Hall 5.