Jacques Poret is one of the scientific experts who have marked the evolution of anti-age cosmetic research during the past thirty years. This ardent visionary is the originator of several crucial innovations for the most famous treatment brands. Now an independent consultant, he will speak at Beyond Beauty Paris and share with us, in exclusivity, his knowledge of the new scientific approaches to anti-ageing.

Where do we come from?

“We see a positive development in anti-ageing. The expectation of women is to stay young for a longer time; each age possesses its own youthfulness and its own beauty.  Faced with this, the industry is really determined to meet these expectations”, says Jacques Poret.

“To understand the future, it is important to remember the past.  As a preamble, I will go back to the first approaches to anti-ageing that emerged at the end of the twentieth century:

• Hydration, the introduction of collagen, hyaluronic acid.

• The vectoring of certain active ingredients thanks to liposomes, to chronospheres, for sustained and continuous action.

• Photo-protection thanks to anti-UVB and UVA.

• Anti-free radicals and antioxidants.

• The influences that promote cell renewal.

• Nutrition, with apportioning of vitamins and mineral-salts.

• The various actions/effects: anti-spots, anti-wrinkle, lifting … “

Where are we going?

After several decades of significant contributions from Academic and Industrial Research, the steady intensification of technical innovation allows us to envisage a future full of innovative power.  Jacques Poret will then describe the anti-age of the XXI century:

• Genetic cosmetics, which began with the discovery of telomeres,

• The harmonization of key cutaneous processes,

• Cellular longevity

• Stem cells

• Multipronged approach to counter all possible theories of aging skin.

A voyage into the new youthfulness of anti-age!

A conference organized with Laurence Bacilieri, Founder of Cosmetic Research International and Director of the firm, Cosmetic Resources, trackers of trends in the U.S. market.

• The Creative Conference series

“ANTI-AGE:  Recent advances in scientific approaches”

Wednesday, 15 September at 2:30 p.m.

BEYOND BEAUTY PARIS from 12 to 15 September 2010 – Paris, Porte de Versailles – Hall 5.

Kristel Milet – Editor-in-Chief, Blog