The French actress, Melanie Thierry, 28, winner of the Cesar for Best Actress this year (in “Le Dernier Pour La Route”) has been chosen to personify Belle d’Opium in the advertising campaign for the new version of the perfume that Yves Saint Laurent created in 1977 which has been revised by Alberto Morillas and Honorine Blanc (Firmenich).  Under the eye of the camera of Romain Gavras, for whom this is a first commercial, Mélanie dances and swirls with sheer abandon.  Belle d’Opium will be launched worldwide at the end of August.