To stand out, the brand Deborah Milano is exploring the “ neurocosmetics” territory and is launching a new gloss, Euphoric Shine with a promise of psychological well-being thrown in. The happiness molecule is called Euphoryl™ Ω-3, a combination of two plant extracts rich in Omega 3s (Sacha Inchi, the oil of the Incas and Schinus terebinthifolius, or pink pepper), which promotes the synthesis of dopamine, a hormone that enables you to see life through rose-colored glasses. Deborah Milano is also continuing to bet on design to affirm her Italian brand identity: designer Mario Trimarchi did a bottle for Euphoric Shine that is as sinuous as a woman’s body.

Sofia Belcompo – Beyond Beauty MAG #29