Launched in September 2009 at Colette, followed by the internet and then live at ME SkinLab, this complete anti-aging and restorative treatment prescribed by dermatologists and aesthetic physicians will be available in pharmacies in September. A presence that will be extended “step by step” – first in Paris then in the PACA region and the north of France, according to the demand of aficionados of this treatment product that restores and does good to skin that has been impaired by the years, the climate and pollution. Baume 27 is currently available in Belgium, Switzerland, Spain, Australia and Germany through various circuits (concept stores, spas and medi-spas, institutes, pop-up stores, etc.). It will also be available in the USA and Great Britain from September, thanks to an exclusive alliance with the Bliss group. Sweden and Italy will follow. And to accompany this promising expansion, the brand is launching two new products, “a limited line for a complete, effective and simple treatment”, says Michele Evrard, founder of ME SkinLab Paris. A brand to keep track of…

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