Dassault Systemes is at CREATIVE. This may seem surprising at first, yet the legitimacy of the group specializing in predictive technology is irrefutable in the sector of beauty and wellbeing.

How does virtual allow us to grasp reality in a different way?

Anne Asensio, VP Design, Dassault Systèmes, has more than one response to explain the infinite scope of the projections and creative investigations that these new technologies open up. Although bound by confidentiality with regard to the projections the group is currently working on for the beauty sector, it demonstrates the relevance of its applications in another manner by citing three partners with complementary skills.

The Raison Pure agency, for creation, Noomeo for its innovative tools for capturing real in 3D to be re-developed in virtual, and Strate Collège Designers, the industrial design school, join their expertise to provide a dimension – definitely real this time – to applications.

“Together, we will open the doors to a world that we can only imagine”, promises Anne Asensio. “We will explore new approaches, such as the use of gestures, with interactive scenarios, illustrate decrypting by transposition into 3D, work on the extent of the body through augmented reality. Dassault Systèmes is capable of generating visual scenarios and of interpreting them objectively, which could eliminate some of the obstacles, and allow one to find practical solutions to techniques that are, sometimes, ossified. For beauty brands confronted by the need to remain relevant when faced with each new generation, it is essential to understand the cultural motivations they reflect or they could reflect. Our tools are used to illustrate and guide them. The procedures followed in creation could also give rise to reflections on a new business model.  At Creative, Dassault Systèmes and its partners will offer various forms of responses, depending on the different audiences, brands or manufacturers”.

A random tour punctuated by touch points, several workshops, various “best practices” focusing on the integration of the constraints involved in reducing the carbon footprint of the procedures, will give everyone the opportunity to feed the debate according to their needs and objectives or even discover a new dimension.

To discover at CREATIVE – BEYOND BEAUTY PARIS from 13 to 15 September 2010 – Paris, Porte de Versailles.

www.beyondbeautyparis.com

Kristel Milet – Editor-in-Chief, Blog