I am not camouflaged. I’m not artificial. I am not indifferent. I’m not immobile. I am UNE.
With its strong concept, “Be Real to Be Unique”, an image that is the opposite of the “paint & powder” codes of the make-up universe, and a collection of scrupulously natural makeup, predominantly organic, UNE is writing the first pages of the new history of beauty. The young make-up brand, launched in 2009 by Bourjois, embodies a renewal that is turned towards beauty that is resolutely more respectful of self, others and the planet.
Foudation, lips, eyes – the UNE make-up collection is simple and intuitive, it does not seek to change but to reveal the woman.
Under the management of the talented Christophe Durand, versatile artiste, make-up expert and hairdresser, creator of the magazine ICON, and Make-up Director, the collection consists of 25 products, 164 assorted shades in powder foundations, blushes, brushes, eye shadows, pencils, mascaras, lip-glosses, lip balms and lipsticks …
The formulas are 100% natural, with ingredients that are mainly organic, certified Ecocert.
The packaging is streamlined for a low environmental impact and will shortly include refillable containers.
A symbol of a new talent in beauty, UNE naturally finds a place at COSMEETING – BEYOND BEAUTY PARIS, the exhibition that reveals beauty trends.
The enthusiastic response from women in the French market has spurred the brand to turn to the international market as well. For an exceptional access to the German market, UNE, together with 51 other young brands, will be a contender for the new Innovation Awards competition organized by Beyond Beauty and Beauty Alliance, the leading network of independent perfumeries in Germany, in collaboration with Merck Vision, specialists of the German and French cosmetics markets. In fact, the Prize offers an extraordinary opportunity for the winner to be exclusively distributed through the Beauty Alliance network that has some 1,000 outlets in Germany.
51 brands including 5 Spa brands will participate in the competition:
66°30, AINHOA, ALLO’ NATURE, ALTEARAH, AURA CHAKE, BalbPharm, Beginning, BIOTYSENS, CALINESSE, Clemascience, COPINES LINE, COSMO C&T, DIETISPA, DULAC, ERBORIAN, FERLING, FLAMINIA, GAZELLI, GEOMER, GLAM HOUSE, FUNCTIONAL LAB, HAYASEI, HAUTE COSMETIQUE, HIP, ISB, JEUNE POUSSE, JOLIE MD , Laboratoire Mergens, LADY’S SECRET, LEVANA, MD Corrective Care, MEHITSA, MTX, MYEKO, NOVEXPERT, NVEY ECO, OXYNERGY, OFFICINEA, PARIS EXCLUSIVE TO, PREMIER France, POMONE, PULPE DE VIE, QIRINESS, SENTARA, Senteurs du Sud, SEREN HOUSE, SKIN PHYSICS, Sicobel, SOLIVIA, STUDIO 78 PARIS, UNE de Bourjois. 
You will find UNE at COSMEETING – BEYOND BEAUTY PARIS, from 12 to 15 September 2010 – Paris, Porte de Versailles.
Kristel Milet – Editor-in-Chief, Blog

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