Because he suffers from atopic dermatitis and his skin was hypersensitive to all the treatment products that he tested, Thomas HAASE embarked on the research and development of natural care products, of which he is still the first user today. He founded LAVERA in 1987, deciding to respond with effective treatments for all skin problems, with no risk of cutaneous intolerance. More than twenty years later, LAVERA has become an iconic brand in the history of natural and organic cosmetics.

It has 11 ranges and over 200 references for face care, body care, hair care, hygiene – with the same obligation of innocuousness and the same convictions:

The products have to be organic. In compliance with the BDIH and NaTrue certification criteria, products are developed based on organic plant ingredients, from plants harvested in a natural way to reduce environmental impact.

The products, thanks to their composition, are certified by the Vegan Association. In most of the Lavera products, none of the ingredients are derived from animals, except for beeswax, milk, honey, silk, and lanolin.

The products are environmentally friendly. They are produced from organic plant material and all the formulas are biodegradable.

Finally, to prove the quality and effectiveness of its products, LAVERA has been submitting them to the German magazine, OEKO-TEST, for rigorous testing since 1992. The brand has been awarded a “very good” rating more than 500 times!

You will find LAVERA in the Natural & Organic section of COSMEETING – BEYOND BEAUTY PARIS, from 12 to 15 September 2010 – Paris, Porte de Versailles.

www.beyondbeautyparis.com

Kristel Milet – Editor-in-Chief, Blog