Ecologically and economically concerned, the Japanese consumer is offered many an opportunity to increase their awareness of green!

From products to fresh formulas to the layout of sales points, manufacturing process with a small carbon footprint and recyclable materials, companies and brands compete in products and approaches to cater to a consumer hungry for even more, even better, to consume less energy in a more accountable manner:

• Compact and concentrated formulas requiring a micro-volume of space but with maximum efficacy, in line with the demands of consumers looking to save space with minimum waste.
• Packaging in recycled cardboard / glass, Kenaf, polylactic acid, green polyethylene derived from cane sugar…
• Eco refills for any type of liquid from shampoo to makeup removers designed to be easily transferred thanks to the various number of spouts.

• Eco refills that can turn into bottles, preserving the identity of the brand by their volume or covered with an identifiable casing.
• The formulas to be used dry, such as the new shampoos, with low energy consumption.
• Packaging that can be dismantled to facilitate the sorting of waste.
• Products clearly stamped with the Eco-label visible and easily understandable.
• Sites showing participatory and educational brands to win greater customer loyalty.

Products and images to discover at the Lab!

Florence BERNARDIN BREC

At the juncture of BEYOND BEAUY LAB, the LAB forum presents an array of innovations exclusively from Asia. Selected by Sandra Massonnat de Ferling and Florence Bernardin – Information & Inspiration, they are grouped into five major trends: Maxi / Mini sizes, In & Out, Instruments and power, the Green attitude, “Beauty Supports”.

True to its mission, the exhibition provides matter for discussion that calls for responses with unusual examples, gleaned from the cosmetics markets (or not), precursors and abundant, of Japan, Korea and China.

BEYOND BEAUTY LAB 2010 and BEYOND BEAUTY CONFERENCES – From 13 to 15 September 2010, Paris, Porte de Versailles – Hall 5.

www.beyondbeautyparis.com