At the heart of the EUROPEAN SPA exhibition that brings together almost 70 Spa players, an exceptional pavilion brings to life the next evolution of spa and wellbeing 2.0.

Spa & Wellbeing 2.0 represents the next evolution of Responsible Luxury Spa & wellbeing. It’s about an evolution which seaminglessly highlights how to successfully integrate luxury, ecology, wellbeing & profitability into all areas of planning & development; design & architecture & management & operations.

Today, life expectancy has greatly increased and increasing even more as the science of Genomics is advanced and goes into mainstream medicine. The workforce is retiring later. Globally people are seeking to live, work, be pampered & play in a more responsible, natural and indigenous way. This market segment is longer a niche market its a part of the mainstream.

Till recently, the luxury travel & tourism sector perceived “Responsible” & “Luxury” as compromising & contradictory. Thus, the objective & target of Spa and Wellbeing 2.0 is to demonstrate & highlight the direct connection & integration especially in the context of how “luxury”, responsible”  & “wellbeing” go “hand – in – hand” which all translates into a unique, authentic, “local, local”, & natural experience and thus benefits people, planet & profit

How do spas and wellness centers link and integrate luxury, business, wellbeing & ideology?

How does one make a profit based on a mind-set and organization that is 100% accountable?

How is it possible to integrate Responsible Luxury into all areas of spas and wellness?

What is the connection between the HOT new area of personalized medicine, wellbeing and spas?

These (& much more) represent the new challenges of the spa & wellbeing industry & the key theme concept of the “Spa & wellbeing 2.0 space.

Motti Essakow, Conscious Spa and wellbeing specialist and Helen Coulon, founder and managing Director of Buddhattitude spas and organizers of the project, mobilize their profound knowledge of the spa & wellbeing world and its socio / cultural, economic, wellbeing & environmental challenges to jointly highlight  & display with a selected group of exclusive partners.

The focus of Spa & Wellbeing 2.0 highlights the next evolution of Responsible spa & wellbeing planning & development; design & architecture & management & operations. This represents the future, where the future is now in its entire context & without tradeoffs

The “Equilibrium” (fitness) zone is being created by the Italian Wellness company, TECHNOGYM.

“The Nest” (treatment) Zone and DJ with music for the overall space is being created by Buddhattitude Spas and famous BUDDHA BAR in Paris .

“The Loft” (accomodation style spa room) and eco chic fixtures furnishings is being created by COCO MAT, based in Greece.

“The Terre Aquam” (wet area) is being created by the Italian based company Piscine Laghetto

The natural stone materials being used to construct the Organic bar and flooring is a creation of Paris based, PORTICO DESIGN

The Organic Aromatherapeutic Hydrosols and drinks are being provided by  Provence based Biossentiel .

The overall lighting of the “Vitality”, Networking Zone overall space is being by London based Loop ph and others TBC.

The physical infrastructure of the entire eco luxury spa and wellbeing 2,0 space is being developed by French based company La Farge

The naturally profitable and Responsible Luxury solutions already exist. EUROPEAN SPA visitors will, for the first time, be able to discover and experience the next evolution of spa and wellbeing at this extraordinary and unique venue, precursor of the new 2.0 generation.

A new Responsible Luxury spa and wellbeing event to experience at the EUROPEAN SPA EXHIBITION – BEYOND BEAUTY PARIS, from 12 to 15 September 2010 – Paris, Porte de Versailles.