Above and beyond beauty, and the cosmetic brands that nurture it, are the expertise and the innovation of its professionals. CREATIVE is the exhibition that embodies this progress – redefined every year to keep pace with new challenges. It is the largest European trade fair focusing on the suppliers of the cosmetics industry, a get-together of creation in all its forms.

Packaging, Private Labels, ingredients – all the trends can be found here, presented by 250 international exhibitors, major market leaders, and development centres such as Cosmetic Valley or COSMED, to respond to the expectations of beauty brands or distributors.

Trends that will obviously impose themselves in the makeup industry at the new BEYOND BEAUTY MAKE-UP TRENDS section. This platform dedicated to the very specific savoir-faire of makeup suppliers, focuses on the most recent products of its specialized exhibitors with various participations by known experts. Max Herlant, the renowned Makeup Artist will present, in particular, a conference on two rising trends: makeup for men and ethnic makeup.

Bourjois, Guerlain, Lab by Terry, Lancôme, Beiersdorf and even Body Shop are some of the biggest makeup names that visited CREATIVE in 2009. BEYOND BEAUTY MAKE-UP TRENDS is for them.

Visitors to CREATIVE also seek the wisdom of experts on specific themes. The series of BEYOND BEAUTY CONFERENCES that professional visitors may freely participate in, touches on the essential trends in each sector.

Packaging, with the participation of Françoise Albasini, Chief Editor of Emballage Digest, who will dwell on “Eco-packaging, the Valorising of the Cosmetic Industry”. With the exceptional assistance of Chanel and Rexam, she will develop the concept of “Breakthrough Innovations” that trigger new trends.

In matters of formulation, American Supply will speak about raw materials.

For reasons of ethics and necessity, the eco-environment concept cannot be sidelined. The 2010 programme covers several aspects: “How do brands make consumers aware of sustainable development?” By Françoise Dasseto of WhiteSpirit”, “Environmental advertising”, “The access to biodiversity” and “Eco-Design” by Hervé Rebollo of FEBEA.

For direct access to sustainable suppliers, CREATIVE is setting up a “GREEN circuit” at the exhibition to easily identify suppliers of packaging, private labels or ingredients that apply ethical and sustainable strategies and / or natural products.

Among the exhibitors listed for CREATIVE 2010 (all sectors included) are: Alkos Cosmétiques, ALPOL COSMETIQUE, Aptar Beauty & Home, BCM, BIOKOLOR MAKE-UP, Bormioli Rocco, Catalent, CRYSTAL CONCEPT, Eurovetrocap, HSA Cosmetics, LESSONIA, LOUVRETTE GMBH, MAESA, MBF Plastiques, Merck Chimie, M&H Plastics, Leoplast, Nippon Shikizai, ROSSOW COSMETIQUES, Strand Cosmetics, SERIPLAST, VG EMBALLAGE,….

Together with COSMEETING, the show that reveals beauty brands, and the EUROPEAN SPA SUMMIT & EXHIBITION, CREATIVE forms BEYOND BEAUTY PARIS, the exhibition for all beauty professionals, the largest exhibition in Europe to be held during the second half of 2010.

CREATIVE – From 13 to 15 September 2010, Paris, Porte de Versailles – Hall 5.