The American AptarGroup recently announced a strategic realignment of its businesses into three lines of activity that will be market-oriented. The new simplified structure will be set up in the course of 2010 around three target brands: Aptar Beauty + Home, Aptar Food + Beverage and Aptar Pharma. To officially introduce its products and its innovations, the new entity Aptar Beauty + Home will be present at the Creative Beyond Beauty Paris 2010 exhibition.

The AptarGroup is a leader in the creation and manufacture of dispensing systems for consumer products: spray systems, lotion pumps, special stoppers, dosage valves, etc. The clients of the group can be found among the world’s biggest names in perfumery and cosmetics, pharmaceutics, and the food, drink and household sectors.

Peter Pfeiffer, President and CEO, elaborated on this strategy: “Our ambition has always been to serve our clients better by becoming more aware of their needs and the constantly changing markets in which they operate. The new structure will also expand and accelerate the development of innovative new products, with a focus on their applications in the market as a whole, and consumer preferences”.

In the context of this strategic realignment designed to better serve its clients, new visual identities were created for the three fields of activity of the company and the parent brand.

Kristel Milet – Blog – Editor in Chief